Introduction
Images are an important part of modern websites.
However, large or poorly implemented images can increase page weight and reduce performance.
Image SEO Best Practices
Use Descriptive File Names
Instead of:
IMG12345.jpg
Use something meaningful such as:
digital-marketing-strategy.jpg
Add Useful Alt Text
Alt text should describe the image where appropriate.
Choose Appropriate Formats
Use modern image formats where they provide benefits for your website.
Resize Images
Do not upload a huge image when a smaller version is sufficient.
Compress Images
Compression can reduce file size while maintaining acceptable quality.
Lazy Loading
Images below the initial viewport can often be lazy-loaded to reduce unnecessary initial loading.
Conclusion
Image SEO combines accessibility, performance, user experience, and search optimization.
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