Optimize Product Pages
Each important product page should have a descriptive title, useful product information, clear images, availability details, and an easy purchasing process.
Avoid copying generic manufacturer descriptions when you can provide original information that helps customers make decisions.
Improve Category Pages
Organize products into logical categories and subcategories. Add useful introductory content where it benefits shoppers.
Manage Duplicate URLs
Filters, sorting parameters, and tracking parameters can create multiple URLs for similar content. Review canonical tags, crawling rules, and indexation carefully before changing them.
Use Structured Data
Where eligible, product structured data can describe details such as price, availability, and product ratings when those ratings meet Google’s requirements.
Always ensure structured data matches the visible page information.
Improve Mobile Shopping
Check product images, navigation, cart functionality, payment steps, and form usability on mobile devices.
Measure Results
Track organic product-page traffic, add-to-cart actions, purchases, conversion rate, and revenue.
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